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Musings of a Curious Mind

I am passionate about reading, marketing, fitness, sports, cooking and quizzing. I write about them here

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Rafa Nadal- On the Verge of La Decima

101-2. This is not India’s score after 20 overs. It is Rafael Nadal’s clay court record in best of 5 set matches. At Roland Garros, it is 78-2. No one has ever dominated or will ever dominate a grand slam again the way Nadal has dominated the red clay of Paris. While he is not the greatest tennis player of our generation( Serena Williams wins that crown hands down), Nadal is right up there with Federer and Djokovic when it comes to the GOAT in men’s tennis. Nadal is on the brink of an unprecedented La Decima at Paris this year. And he has hardly broken a sweat. Having already won the Monte Carlo and the Madrid Masters in the clay court season, Nadal was one of the favourites heading into Roland Garros. And so far, he didn’t disappoint. No sets dropped. 29 games lost over 6 matches. If you did not appreciate this fact, re read the last sentence again. In Tennis, you can win a set even after losing 6 games and this man, 12 years after winning his first grand slam, is winning mat...

Book Review: CEO Factory

CEO Factory by Sudhir Sitapati, Executive Director at HUL, provides sharp insights into building bands laced with numerous HUL anecdotes and remarkable management lessons. My key takeaways: Marketing is not about tom-tomming the product a company offers. It is not a creative role. It starts with understanding what a consumer wants, mobilizing the rest of the company into fulfilling the needs of the consumer, and then letting people know about it in the most efficient way. As a marketer/management professional, the most important thing is defining the problem correctly. Brands are shorthands that consumers use. These are trust-marks that have few specific and same associations for many consumers. Quality is a necessary but insufficient condition for a good brand. Start with broad segments and narrow it down only when there is compelling evidence. Holds true for most brands. Better positioned brands are better remembered. Ask 100 people about a brand, and if most of them...

Telemarketing is dead, long live telemarketing

Sometimes, the simplest of things yield the best results. In a world of paid search, social media, marketing automation, how can such something as innocuous as picking up a telephone and calling a prospective customer give the best ROI? And what if I told you that any B2C company could incorporate telemarketing into their strategy and the ROI would suddenly look like it is on steroids? It would seem crazy right. But never underestimate the power of the combination of a telephone and an intelligent and empathetic salesperson on one side. At some level, most B2B companies use telemarketing- be it for prospecting, qualifying leads, generating leads etc. That is common knowledge and I am not going to touch upon B2B telemarketing. For B2C companies, the opportunity to improve marketing ROI by incorporating telemarketing is huge. More so in a country like India where digital literacy is still relatively low, and a lot of sales is being still influenced at the point of sale by the reta...