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Musings of a Curious Mind

I am passionate about reading, marketing, fitness, sports, cooking and quizzing. I write about them here

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Book Review: CEO Factory

CEO Factory by Sudhir Sitapati, Executive Director at HUL, provides sharp insights into building bands laced with numerous HUL anecdotes and remarkable management lessons. My key takeaways: Marketing is not about tom-tomming the product a company offers. It is not a creative role. It starts with understanding what a consumer wants, mobilizing the rest of the company into fulfilling the needs of the consumer, and then letting people know about it in the most efficient way. As a marketer/management professional, the most important thing is defining the problem correctly. Brands are shorthands that consumers use. These are trust-marks that have few specific and same associations for many consumers. Quality is a necessary but insufficient condition for a good brand. Start with broad segments and narrow it down only when there is compelling evidence. Holds true for most brands. Better positioned brands are better remembered. Ask 100 people about a brand, and if most of them...

A Fan's Account- India's Finest Cricketing Moment

Adelaide ( 17 th -21 st Dec’20) Finally, the much anticipated Test series got underway. Australia never loses Pink Ball Day Night Matches at the Adelaide Oval. India knows it all too well, and refused to play a day night game last time around. To start with, Kohli does something which he usually doesn’t, win the toss in away test matches. But the first session just highlighted what India’s batsmen were to face for the next 1 month. Yes, in terms of individual wickets they may still not be at the level of McGrath and Warne. But in the last 50 years, in these conditions, you will struggle to name a better attack than Cummins, Hazlewood, Starc and Lyon. India somehow managed to get to a respectable score, and then bundled out Australia cheaply to get a sizeable first innings lead. Nervous expectations began to take shape. It was a Saturday. It was a weekend cricket Lovers across the world was waiting for. The expectation of 2 days of high quality test cricket which would ulti...

Telemarketing is dead, long live telemarketing

Sometimes, the simplest of things yield the best results. In a world of paid search, social media, marketing automation, how can such something as innocuous as picking up a telephone and calling a prospective customer give the best ROI? And what if I told you that any B2C company could incorporate telemarketing into their strategy and the ROI would suddenly look like it is on steroids? It would seem crazy right. But never underestimate the power of the combination of a telephone and an intelligent and empathetic salesperson on one side. At some level, most B2B companies use telemarketing- be it for prospecting, qualifying leads, generating leads etc. That is common knowledge and I am not going to touch upon B2B telemarketing. For B2C companies, the opportunity to improve marketing ROI by incorporating telemarketing is huge. More so in a country like India where digital literacy is still relatively low, and a lot of sales is being still influenced at the point of sale by the reta...