Telemarketing is dead, long live telemarketing
Sometimes, the simplest of things yield the best results. In a world of paid search, social media, marketing automation, how can such something as innocuous as picking up a telephone and calling a prospective customer give the best ROI? And what if I told you that any B2C company could incorporate telemarketing into their strategy and the ROI would suddenly look like it is on steroids? It would seem crazy right. But never underestimate the power of the combination of a telephone and an intelligent and empathetic salesperson on one side. At some level, most B2B companies use telemarketing- be it for prospecting, qualifying leads, generating leads etc. That is common knowledge and I am not going to touch upon B2B telemarketing. For B2C companies, the opportunity to improve marketing ROI by incorporating telemarketing is huge. More so in a country like India where digital literacy is still relatively low, and a lot of sales is being still influenced at the point of sale by the reta